In today's non-stop competition for passengers,
airline executives are aware that the more they know about
their passengers, the more powerful they become in the marketplace
allowing deeper market penetration. Airlines have taken multiple approaches
to gather knowledge and to also improving their
relationship with their passengers.
The frequent flyer program "Miles" enables airlines to maintain
customer loyalty by offering recognition awards and incentives. It automatically tracks
frequent flyer accounts including accumulation, reporting and redemption. The
frequent flyer program is one hundred percent self administered in that the airline's participation
is not required in the operation of the frequent flyer applications.
The following chart compares the Miles frequent flyer application to the existing frequent flyer applications
currently available:
The frequent flyer program uses earned mileage
as a basis for accruing credits and also distributing awards.
The frequent flyer application is stand-alone can be interfaced to any airline reservation,
frequent flyer, check-in or boarding application.
Connection to other airlines reservation, check-in, boarding and frequent flyer applications is provided
using the IATA/ICAO standardized set of interline messages,
specifically designed for airlines and reservation systems to be
able to communicate between each other:
RQL (Request the latest PNL)
PNR, PNL and ADL provide complete booking information and passenger manifest data.
The frequent flyer program automatically captures the frequent flyer passenger information,
maintains the accrued mileage for each passenger, allows passengers,
travel agents, corporate customers or internal airline agents to
view their frequent flyer account status and to make redemptions for their
customers. The access requires the passenger's frequent flyer identification
limiting access to who the customer wishes to see their account.
Since passengers need to know their frequent flyer
status an on-line application is provided that allows passengers to view their
current mileage and also their past usage of the mileage earned.
Automatic generated and emailed monthly reports for the passengers is provided
or not depending on the marketing practices of the airline.
The frequent flyer application allow the passengers,
travel/tour agents, corporate customers and the airlines to review
the frequent flyer accounts. Security is maintained as the requesting party must
be registered with the airline's eRES system and also have the passenger's
frequent flyer number.
Setup and tracking for bonus and special award programs is provided.
A new payment method called "miles" is added to the reservation system so that everyone
(Airline Agents, Travel/Tour Agents, Corporate Customers and Passengers)
can book flights based on the passenger's or organization's earned mileage.
The redemption process allows the user to determine how many miles should be used.
Split payment allows booking using earned mileage plus other forms
of payments to make up the difference.
When the Frequent Flyer program is part of eRES the airline can determine how many
seats are made available for each flight. The frequent flyer seat count is part of the total defined
seat count and compete with normal bookings for seat availability
Frequent flyer bookings can be wait-listed if there are no seats available.
Configuration allows the mileage to expire in a defined time frame
or to remain in place until it is used.
Mileage can be earned by passenger participating in outside events such as:
- Hotels
- Car Rental Companies
- Retail Organization's Cash Sales
- Credit Card Usage
- Packaged Tours/Trips
- Cruise Lines
- Railroads
- Bus Lines
Management Reports:
- Earned mileage
- Used Millage
The reports are configurable and provide
detailed or summary reports by: airline, station or passenger and by time and date
range. The reports are exportable to spread sheets by just selecting export as the
output option.
Accounting for frequent flyer mileage usage applies the defined
cost, mileage based, to the booked revenue report and to the reports that
show earned and un-earned revenue (gross, unearned and earned) in
a manner standard with the rest of eRES's accounting. Reports are
provided for each of these categories.
Configurability provides the following to allow the airline to configure
the frequent flyer program as desired:
- Mileage requirements
- Split payment for awards
- Award levels required
- Logo
- Frequent Flyer program rules
- Presentation, on-line, for the frequent flyer program
- Definition
- Rules
- User interface
- Reservations using accrued mileage or accrued millage a plus alternative payment methods
- Classes of passenger service supported by the frequent flyer program
The ability to automatically print frequent flyer cards on plastic or card board stock is provided.
Frequent Flyer Registration
An application is provided that allows the passengers to sign-up for the frequent flyer application.
Tracking
As the passenger flies the mileage for each segment is placed into the passengers
data base table. The flight information and mileage is retain.
If the passenger does not belong to the frequent flyer program no data concerning
the frequent flyer program is maintained.
On multiple passenger itineraries the accrued mileage can be applied to the individual
passengers or to the person booking the itinerary.
Redemption
The passengers, at their digression, can accumulate the needed mileage to pay for a reservation
or reservations. The passenger can apply the accumulated miles when they make a reservation.
This may not be enough to pay for the reservation so split payment is evoked to allow the
passenger to select the payment method they desire to cover the shortage on this reservation.
This process gives the passenger complete control over their frequent flyer program.
Installation
The frequent flyer program is part of eRES and is installed when eRES is installed.
If you are an airline that already has a reservation system installed we will integrate
the frequent flyer program into you reservations system.
How to order Miles the frequent flyer application
If you want to order or talk about Miles let us know via email
Flight Data Management, Inc.
and we will respond to you via email or telephone within 2 hours. Of course you can just telephone me.
Dr. Jim Monroe
President
Flight Data Management, Inc.
Telephone: +561 459-5402, USA EDT (UTC/GMT -4 hours)
Copyright 2011, Flight Data Management, Inc.